Marketing Strategist // Fractional CMO
Specializing in Health, Wellness and Athletic Brands
- Provoke Momentum -
Momentum-provoking, idea-inducing, value-creating strategies for health, wellness and athletic brands.
Grow your brand, business, and the value you add to the world.
Designed for those who are ready to challenge the status quo, I will give you the right tools to connect and show up for your customers while creating positive returns for your business.
24 years of marketing experience
Through a lens of empathy, compassion, authenticity and awareness
A deep understanding of human behaviour
A commitment to help people live better
The world has changed.
Has your brand?
What can I do for your brand?
Differentiate your brand amongst competition, copycats and less credible/qualified brands.
Create high ROI, increase brand awareness and equity and boost ROAS.
Get to know your customer - who she is, what drives her, her worries - and how to add value to her life.
Avoid common costly mistakes.
Identify where to reach your customer - and how to maximize the return of those marketing channels.
Transform lives and deliver a positive impact to the world.
Our Reason for Being
We empower the changemakers of the world to create a positive impact on their customer, their business, and their society.
our clients would say so…
stand out and find your voice in a crowded market
We repositioned our online fitness platform client’s brand and saw a 63% increase in total paying subscriptions after a full relaunch campaign across Facebook, Instagram, Pinterest, content, email, website optimization, PPC.
grow your leads and monthly recurring revenue
Our strength & condition gym client grew their lead database by +220 after we created a strong brand position and launched a five-week social lead generation campaign. 25% of those leads became monthly paying members.
increase your return - even during times of uncertainty
Due to COVID-19 and travel restrictions, our client that hosts an annual health and wellness event in the French Alps had extremely low expectations for return. However, in just under two weeks, we’ve seen a 7x ROAS in paid-in-full registrations and over 3,000 site visits.
become a trusted partner and create loyalty
2020 has been a tough time for everyone, especially parents. To help parents of teens, we designed a content marketing strategy for our online counsellor’s business to help ease their worries and saw 115 Leads and a 3,780% increase in new website users in just three weeks.
Our Vision
Create a new generation of brands that will measure success not by the value of its profits - but by the value it brings to the world.
Musings (aka: The Blog)
Musings, observations and opinions on doing good work.
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Go ahead, call us “new age.”
“I created Jernih (formerly Mindful Marketing Method) because I believe brands have the power to change the world.
During my 22-year (and counting) marketing career, I’ve worked with some of the biggest global brands and some of the smallest startups. Throughout all of it, I found myself constantly searching for more meaning behind why a brand does what it does.
Now, more than ever, brands must hold themselves accountable for creating positive change. We can do better. Good products and service is the status quo; work that makes a real impact on this world and all of us in it though? That’s mindful.”
- Liana Buenaventura, creator of Jernih