the Mindful
Marketing
Method helps
health and
wellness
brands grow
“…it’s like self-care for your health and wellness brand.”
The Mindful Marketing Method is a step-by-step framework that teaches health and wellness brands how to successfully market their business - and grow their bottom line.
Whether you’re a yoga studio or online career coach, designer of sustainable products or coordinate wellness travel, the Mindful Marketing Method will give you the right tools to reach your Conscious Consumer, increase brand awareness and equity, and boost ROI.
Built on:
+ 22 years senior-level marketing experience
+ a decade teaching others about branding, advertising, and digital
+ a deep understanding and passion for consumer behaviour, especially as it applies to health and wellness
+ way too many years watching clients waste time and money - or be taken advantage of
Differentiate your health and wellness brand amongst competition, copycats and less credible/qualified brands.
Create high ROI, increase brand awareness and equity and boost ROAS.
Get to know your Conscious Consumer - who she is, what drives her, her worries - and how to add value to her life.
Avoid common costly mistakes made by many health and wellness brands.
Identify where to reach your Conscious Consumer - and how to maximize the return of those marketing channels.
Transform lives and deliver a positive impact to the world.
we’re a modern marketing consultancy for the health and wellness industry that teaches brands how to create value for their clients, their society - and their bottom line.
our clients would say so…
stand out and find your voice in a crowded market
We repositioned our online fitness platform client’s brand and saw a 63% increase in total paying subscriptions after a full relaunch campaign across Facebook, Instagram, Pinterest, content, email, website optimization, PPC.
grow your leads and monthly recurring revenue
Our strength & condition gym client grew their lead database by +220 after we created a strong brand position and launched a five-week social lead generation campaign. 25% of those leads became monthly paying members.
increase your return - even during times of uncertainty
Due to COVID-19 and travel restrictions, our client that hosts an annual health and wellness event in the French Alps had extremely low expectations for return. However, in just under two weeks, we’ve seen a 7x ROAS in paid-in-full registrations and over 3,000 site visits.
become a trusted partner and create loyalty
2020 has been a tough time for everyone, especially parents. To help parents of teens, we designed a content marketing strategy for our online counsellor’s business to help ease their worries and saw 115 Leads and a 3,780% increase in new website users in just three weeks.
most of us want to make a difference;
it’s the changemakers who seek to understand how.
Join the growing list of health and wellness brands around the world using the Mindful Marketing Method.
Choose from learning the ins-and-outs on your own with the Mindful Marketing Masterclass Packages - or, let us handle everything from strategy to launch as your Virtual CMO.
“I created The Mindful Marketing Method because I wanted to help answer some of the most common questions and address some of the biggest challenges in marketing a health and wellness brand.
During my 22-year (and counting) marketing career I’ve worked with some of the biggest global brands and some of the smallest startups, and noticed a pattern: yeah, I was always good at what I did - but I was GREAT when I was working on projects that created real, meaningful, positive change for this world and all of us in it.
Now, more than ever, it is imperative that we focus on health, wellness, sustainability and community. It is the perfect time to share the lessons I’ve learned so that together, we can make a positive impact.”
- Liana Buenaventura, creator of The Mindful Marketing Method